11 January 2019
2018 SALES SUCCESS
Suzuki grows 37% in stagnant 2018 vehicle market
• Brand officially part of the 1 000-unit club
• Boosterjet-engines get green light for 2019 introduction
After a decade in South Africa and with the success of models such as the Jimny, Ignis
and Swift, Suzuki is now officially part of the 1 000-unit club and a Top 10 brand to boot.
Following the release of the official sales figures for December 2018 and a final
calculation of the full-year sales for last year, the National Association for Automobile
Manufacturers’ statistics confirmed that Suzuki sold 12 123 units in the last calendar
year and grew by well over 30% in a year that the general market declined by 1%.
This singular achievement means that Suzuki is now part of the 1 000-unit-per-month
club, a decade after entering South Africa officially and only 16 months after celebrating
the first time it sold over 1 000 units in one month (August 2017).
“We are particularly proud of the fact that the major part of our sales – 9 375 units –
came from dealer sales,” says André Venter, divisional manager for sales and marketing
at Suzuki Auto South Africa. “This means that our growth is driven by private buyers who
choose the brand and not by large corporate transactions that simply boost sales
In December, Suzuki sold 938 cars and light commercial vehicles, giving it a share of
2.3% of the total market and 3.3% of the passenger vehicle market. It also cemented
Suzuki’s position as number 10 in the Top 10 best-selling vehicle brands in South Africa.
“For the year ahead, we will continue to strengthen our dealer network and our product
line-up to further grow our sales. We are particularly excited to have received the
thumbs up from Japan to introduce our Boosterjet turbocharged engines in the new
year” says Venter.
Suzuki’s innovate Boosterjet-engines uses a short intake manifold, an integrated exhaust
manifold, a turbo with intercooler and Suzuki’s proprietary lightweight-engineering to
offer greater fuel efficiency and power from smaller combustion volume.
One of the first examples of Suzuki’s innovative turbo-technology will be the 1.4
Boosterjet engine to be introduced in the all-new Suzuki Swift Sport. This engine will
deliver 103 kW and a racy 230 Nm, while still offering a fuel consumption figure of as
little as 6.1 litres / 100 km.
Suzuki will also upgrade or improve several of its family favourites, including the Vitara,
Ertiga and Ciaz, while working to increase the availability of vehicles with a long waiting
list, such as the Suzuki Jimny.
MORE ON SA’s FASTEST GROWING BRAND
Suzuki is South Africa’s fastest growing vehicle brand. It is also the reigning Brand of the
Year, as awarded at the Cars.co.za Consumer Awards, powered by WesBank. It has held
both of these titles for the past two years. In support of its growing client base, this
Japanese compact vehicle specialist is continuing to open new dealerships, including
franchise dealers in rural areas across South Africa. The all-new Suzuki Swift and Suzuki
Jimny have been selected as finalists in the AutoTrader South African Car of the Year